Axis Communications launches ambitious and engaging series of events

July 12, 2023


Axis Communications introduces OPEN, a new event concept to showcase how technology is driving innovation in security, safety, and operational efficiency.

Axis Communications has announced OPEN, an ambitious and engaging series of events in the UK & Europe in partnership with Genetec and Milestone, with 2023 dates confirmed.

The UK event will take place in London on 31 October.

Axis Communications: spotlight on innovation

The new OPEN events will highlight how technology is driving innovation in security, safety, and operational efficiency, while also providing a platform for delegates to learn about the pressing issues of sustainability and cyber security.

The OPEN series of events will start in Q4 2023 offering systems integrators, distributors, and consultants, as well as end-customers and opportunity to meet during an inspiring and insightful day.

The aim of the events will be to open new opportunities for visitors, facilitate connection with wider industry leaders in networking events and discover more about the challenges and opportunities arising from the key trends in the security industry.

Axis Communications confirms dates and locations

The first six locations and dates for 2023 in UK and Europe have been confirmed with more than 2000 expected attendees. With speakers from Axis, its partners, and external experts, issues around evolving technologies such as Artificial Intelligence (AI) and Cloud will be discussed; while the broader topics of cybersecurity, sustainability, and digital transformation will also take centre stage. Further city locations and dates for EMEA in early 2024 are to be announced soon.

Axis Communications’ Regional Director for Northern Europe, Linn Storäng, commented, “Technology and digital transformation is driving so much exciting change across so many industries. It is important that we take stock of the opportunities arising from that while also being mindful of the broader business issues of cyber security regulation and sustainability agendas. The intention of the OPEN events is to enable peers to connect with each other and experts in the field, discover the latest trends that will impact them and ways to collaborate, and, ultimately, to unlock these challenges to realise new business opportunities.”

OPEN Mind, OPEN Learn, OPEN Zone

The OPEN events will be structured around three working areas including OPEN Mind for inspiring plenary sessions, panel debates and breakout workshops; OPEN Learn, a tech bar to start conversations and answer questions in an intimate and friendly space; and OPEN Zone to enable the easy delivery of presentations and product demos within partner pods. Above all, the focus will be on education, collaboration, and networking.

Jos Beernink, Vice President, EMEA, Milestone Systems, said, “Milestone Systems is a partner-driven company, so joining forces with a trusted and valued technology partner such as Axis fits perfectly with our go-to-market strategy. Being OPEN is what Milestone is all about and our open platform forms the basis of everything we do.

Beernink continued: “Our open mindset and our 100% commitment and loyalty to our partner ecosystem are in our DNA. By partnering with Axis, we can adapt to evolving needs and provide our customers with the limitless potential of our open platform innovations. Participating in Axis’ series of OPEN events will provide an opportunity for us to showcase and for customers to experience the almost endless opportunities video technology offers today for seamless security solutions.”

Georges Tannous, Senior Director, Business Development at Genetec Inc, added: “The Axis and Genetec partnership is founded on more than 25 years of mutual collaboration and trust. It’s a relationship driven forward by our shared focus on digital transformation, innovation, and cybersecurity. We’re proud to be part of OPEN, where we’ll be sharing the latest results of our deep alignment on product development with our partners, channel, and end users. Our recently announced Axis Powered by Genetec access control offering is just the beginning.”

Axis, Genetec and Milestone will be joined at OPEN by event partners and sponsors, combining to deliver a unique and insightful experience to OPEN’s event attendees.

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