The Competition and Markets Authority (CMA) has launched a review of consumer protection considerations in the development and use of artificial intelligence (AI) for the government.
The emergence in recent years of AI has the potential to transform much of what people and businesses do.
But the Government has asked regulators, including the CMA, to assess how innovative development and deployment of AI can be supported against five “overarching” principles: safety, security and robustness; appropriate transparency and explainability; fairness; accountability and governance; and contestability and redress.
Sarah Cardell, Chief Executive of the CMA, said: “AI has burst into the public consciousness over the past few months but has been on our radar for some time.
“It’s a technology developing at speed and has the potential to transform the way businesses compete as well as drive substantial economic growth.
“It’s crucial that the potential benefits of this transformative technology are readily accessible to UK businesses and consumers while people remain protected from issues like false or misleading information.
“Our goal is to help this new, rapidly scaling technology develop in ways that ensure open, competitive markets and effective consumer protection.”
The CMA is seeking views and evidence from stakeholders and welcomes submissions by 2 June 2023.
The CMA encourages interested parties to respond and be proactive in identifying relevant evidence.
Following evidence gathering and analysis, the CMA will publish a report which sets out its findings in September 2023.