ERA looks to the future with new appointment


Tyman UK and Ireland has announced the appointment of its new Commercial Director, Huw Williams, who will play an integral role in leading the growth strategy of ERA and its sister company, Zoo Hardware.

Superseding Helen Downer, who earlier this year became the UK and Ireland President of Tyman plc, Williams will be responsible for the commercial expansion of both ERA and Zoo Hardware throughout the fenestration, distribution, specification and consumer markets.

With over 25 years’ experience within the automotive, electrical wholesale, ironmongery and building products sectors, Williams has amassed substantial experience in category management, marketing and strategic product development.

Williams previously held the role of Commercial Director at electrical wholesaler, Denmans, with his extensive career history encompassing a series of senior roles at high profile businesses, including Category Director for Saint Gobain Building Distribution (Jewson) and Commercial and Marketing Director for ATS Euromaster.

Within his new role, Williams will be working closely with teams across both ERA and Zoo Hardware to implement and accelerate their dedicated growth strategies for traditional and architectural hardware, in addition to smart security, which includes the intelligent ERA Protect ecosystem.

Commenting on his appointment, Williams said: “With over 180 years’ experience in manufacturing the highest quality security solutions and as the UK’s leading home security and fenestration component provider, ERA looks to continuously raise the bar for product and service excellence.

“Over the last decade, Zoo Hardware has also grown significantly as one of the leading designers and suppliers of architectural hardware, as it aims to consistently supply first class products to the commercial and residential markets at the most competitive prices.

“Within my new role, I will be collaborating closely with our engineering, sales and customer service experts to ensure we secure sustained growth across all areas, by continuously improving and expanding our already comprehensive product offering. This will ensure we consistently meet the requirements of every customer and I look forward to working with both teams as we work hard to push our standards for excellence even higher.”

For further information on ERA’s diverse portfolio of security products, including its smart home offering, visit or contact the sales team on 01922 490 000 or email [email protected].

For further information on Zoo Hardware’s offering of architectural hardware, please visit or contact the sales team on 01228 672900 or email [email protected].