Gunnebo Entrance Control has named Rebeka Rivas as its new European Marketing Lead, to spearhead strategic marketing initiatives, drive brand awareness and enhance customer engagement.
According to the company, Rivas was born and raised in Spain, but currently based in Germany where she previously worked in MarTech for a medical software organisation.
“I’m excited to join the global marketing team at Gunnebo Entrance Control,” said Rivas.
“To be part of a team that is so enthusiastic and professional, I know this is a great role I will hugely enjoy.
“I am eager to join my team and deliver their exciting marketing strategies to put the brands at the forefront of the market.”
Before this, Rivas was based in the UK where she was working in the security and access control solutions sector.
With a proven track record in marketing strategy and execution, her new company says she brings a wealth of experience to her new position.
Her dynamic marketing approach, coupled with her understanding of customer behaviour and market trends, will be instrumental in further strengthening Gunnebo Entrance Control’s position in the European market.
“I am extremely proud to welcome our latest addition to the Global Marketing Team,” said Tina Hughan, Global Marketing & Sustainability Director, Gunnebo Entrance Control.
“Rebeka’s strategic leadership will be pivotal in effectively communicating the value proposition of Gunnebo Entrance Control’s solutions and driving demand in the European market.
“Her talent, wide-ranging skills and enthusiasm will make her a real asset in our drive to cement Gunnebo Entrance Control as the first choice for delivering secure and safe freedom of movement.”