Lawrence Peters has joined OPTEX as Head of Sales in the UK and Ireland with the aim to further strengthen and expand the company’s capabilities across the region.
Peters will be responsible for leading and implementing OPTEX’s domestic sales and growth strategy, with a particular focus on new customer acquisition across key vertical markets, including the retail, logistics, data centre, critical infrastructure and residential sectors.
He will also be tasked with maintaining and enhancing long-term relationships with installers, system integrators and distributor partners.
“OPTEX has earned its reputation as a global leader in sensing and detection solutions, renowned for developing and innovating its portfolio of intelligent, versatile technologies that enhance safety and security across multiple applications,” said Peters.
“I look forward to working closely with our expert team, harnessing their wide-ranging product and industry knowledge to ensure we are providing the highest quality solutions and service for our customers and partners that meet their objectives.”
Peters has worked in the security industry for almost 20 years, including more than ten years in leadership roles.
He was formerly Sales Director – UK and Ireland for a leading provider of temporary site security and has a proven track record in developing and delivering long-term projects.
Ben Linklater, Commercial Director, said: “Lawrence joins us at an exciting time for the business and is further proof of our commitment to invest in quality people and grow our product and service lines to meet the ever-changing needs of our UK and Irish customers.”