PPDS names Bruce Wyrwitzke as new Senior Director of Sales for North America as part of ‘next level’ leadership strategy.
Philips Professional Display Solutions (PPDS) has announced the promotion of Bruce Wyrwitzke to the leadership role of Senior Director of Sales for North America.
Leading PPDS’ total solutions growth strategy to support all market verticals in North America, Wyrwitzke, who is now entering his 25th year as an AV professional, joined PPDS as Sales Director in 2021.
During this period, Wyrwitzke, a former United States Air Force officer specialising in space systems, has reportedly demonstrated strong leadership. He has played a role in positioning the company as a growing presence in North America.
Reports indicate that he and his team have continued to exceed sales expectations, contributing to establishing PPDS as a notable player in innovation, product quality and service.
PPDS has articulated that in his new position as Senior Director of Sales, Wyrwitzke will oversee all PPDS sales in North America – including digital signage, interactive displays, videowalls, dvLED and professional TV, as well as complementary hardware and software – while continuing to support partners, customers and colleagues on projects that extend beyond US shores.
Reporting to Angela Lin, Commercial Head for North America, Wyrwitzke’s primary responsibilities will now include, but are not limited to, defining the mid and long-term sales strategy for North America, setting and achieving quarterly sales targets, managing the supply chain, service and post-sales and driving greater awareness of the capabilities and unique benefits of PPDS.
According to the company, all market verticals are now supported, with tailored offerings available for retail, education, broadcast, corporate, transportation, public venues, stadia, theme parks, government and security (including control rooms), hospitality, houses of worship and food and beverage, to name a few.
Wyrwitzke will also reportedly help support businesses and educators in achieving their sustainability ambitions through PPDS’ growing range of ultra low power and extended lifetime solutions, which are available to all partners and customers across North America.
Commenting on his new role, Wyrwitzke said: “Since I walked through the door in 2021, PPDS has been a company which continues to grow and amaze.
“Today, thanks to our impressive range of Philips Professional Displays and our committed teams, PPDS is a company that’s impossible to ignore.
“We’re a solid part of the conversation. I’m proud to be entrusted to lead this talented team and our company forward to even greater success.”
Lin added: “Bruce has proved himself to be an accomplished leader and committed member of the PPDS team in North America.
“The foundations have been laid and we see some incredible opportunities ahead.
“On behalf of the entire PPDS team, I wish Bruce every success. It is time to step up to the next level.”
