PRYZM Birmingham achieves Licensing SAVI accreditation

January 20, 2022

Birmingham superclub PRYZM, part of the REKOM Group, has become one of the first licensed premises in the West Midlands to receive a National Policing Award for Safety.

Located minutes from Birmingham’s bustling City Centre on Broad Street, PRYZM achieved this accolade after successfully taking part in a pioneering, police-led initiative to improve the safety and security of its premises for the benefit of staff, customers and local communities.

Available as an on-line self-assessment, Licensing Security & Vulnerability Initiative (Licensing SAVI) brings together, for the first time, all the information that licensed premises need to comply with the requirements of local police and council licensing teams, achieve a star-rating and have the opportunity to apply for Licensing SAVI accreditation and an award.

PRYZM Birmingham features four cutting-edge club rooms across three floors and a VIP luxury lounge, with world-class DJs and live performances offering a memorable clubbing experience. The venue hosts a number of events throughout the year, including weekly Fix Fridays and Lyfecode Saturdays and bookable birthday, hen and stag parties.

PRYZM Birmingham’s General Manager Adam Craig said: “We prioritise guest safety and wellbeing and work hard to make sure that we deliver memorable nights out for all the right reasons. Being a responsible operator, we welcome initiatives such as Licensing SAVI and are delighted to be the first in the West Midlands to receive this important accreditation that recognises the safety initiatives and training we have in place to keep our guests and employees safe.”

The numerous initiatives that PRYZM Birmingham has in place include its We Care programme, onsite medic and dedicated medical room, customer care ambassadors, 100% searches on entry including metal detector arches and ID scanners, supported by CCTV throughout the venue.

Mark Morgan, Business Manager, Licensing SAVI, said: “I’m delighted to have PRYZM Birmingham accredited by Licensing SAVI and have had some really positive conversations with Adam about use of our self-assessment and the extensive measures they have in place at the venue, coupled with police feedback around the efforts undertaken to maximise the key issue of customer safety. Well done to all involved and I look forward to working with more venues in Birmingham and the West Midlands who I know are keen to showcase their good work in increasing safety and security.”

Licensing SAVI was developed at the request of the Home Office by Police Crime Prevention Initiatives (Police CPI), which works alongside the Police Service to deter and reduce crime. As well as provide safer and more secure venues for managers, staff, customers and local communities, it also seeks to reduce demand on Police Forces, NHS Ambulance Services and Accident & Emergency Departments.

A YouGov survey of 5,050 adults aged 18-45 in England and Wales commissioned by Police CPI between 16 August – 5 September this year, found that 79% of adults agreed with the statement that ‘recent publicity around the safety of women and girls has made it more important for licensed premises to improve their safety procedures’.

The research also found that support for improved safety in venues is greatest among women – with 83% of women wanting improved safety in nightclubs compared to 75% of men; and 81% of women wanting safer bars and pubs compared to 70% of men.

Licensing SAVI extensively covers topics including the recent trend of spiking, as well as responsible drinking, women’s safety, drug misuse, violent behaviour and safeguarding of vulnerable customers, through to preventing opportunist theft and improving physical security, such as lighting and CCTV.

Most measures included in Licensing SAVI can be introduced quickly and at little or no cost.

The first police award of its kind, Licensing SAVI aims to support the licensing trade and is backed by the National Police Chiefs’ Council and Project Servator, a police-led vigilance scheme to deter terrorist attacks at crowded-places.

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