Pyronix has released news of its new logo as part of an ongoing programme of activities aligning the brand with their long heritage and status as a major business in the UK and Ireland (UK&I) security markets.
Commenting on the brand refresh, Pyronix Marketing Director, Laurence Kenny, said: “Our new logo is reflective of our position in the UK&I markets as a technology based, forward-looking, fresh and dynamic organisation. We pride ourselves on our customer focus, services and product evolution designed to bring our customers along with us while helping them grow their professional installation businesses.”
With 2021 marking the company’s 35th anniversary, the brand refresh isn’t just cosmetic for Pyronix, but represents the evolution of the business and its commitment to delivering innovative product solutions and outstanding customer services.
Pyronix operates out of five sites in the UK (including three in Rotherham, South Yorkshire) and employs over 230 people in the UK. The manufacturing unit in Rotherham, purpose built in 2015, produces the majority of Pyronix’ products, with a separate distribution centre, head office, and two dedicated R&D centres; one in Doncaster and one in Bracknell.
“Following the acquisition in May 2016, Pyronix continues to operate within the Hikvision group of companies. Currently our main focus is the UK&I security markets and we are excited to introduce many new products and solutions in the near future.” Guy Dodd, Pyronix UK&I Sales Director, adds.
Pyronix is rolling out the brand refresh over the coming months, with changes across the board, including packaging and other materials.
Laurence continues: “With our strong brand in the UK&I we wanted to send the message of our evolution, not revolution, and feel that this refresh better represents Pyronix to our existing and new customers, reminding everyone of exactly who we are and what we’re about: Customer focused; British design and manufacturing; UK&I focused product development.”