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QCIC launches new ‘SECURITY ASSURED’ brand positioning to support operating model

March 26, 2021

QCIC – the global security engineering company – has completed more than 1,700 projects in over 100 countries since its inception in 2007. This has led to the development of its ‘Design, Build, Run’ methodology, the catalyst for launching the company’s new ‘SECURITY ASSURED’ brand positioning.

Working with architects, property developers, security personnel and IT managers, QCIC has built a global reputation for supplying innovative, specialist security design and advisory services for over a decade. The company was born out of design, but in recent years, it became apparent that its clients required the need for consistency across all phases of their security development and maintenance.

“Over the past year, we have realigned our business model to align with the needs of our clients, closing the loop with our ‘Design, Build, Run’ approach,” explains Mark Rowan, Founder and Director of QCIC.

“It’s an incredibly exciting time for us as a business, we have launched our new brand identity to market, which is underpinned by our end-to-end ‘Design, Build, Run’ support model. This model has the ability to seamlessly support our clients’ security needs from concept stage, right through to the daily management of their systems.”

QCIC sees it as their duty to support their clients’ security needs to the highest of standards and to act as custodians on their behalf. The company’s corporate identity needed to reflect the closed-loop nature of their service offering, hence the new brand-positioning statement.

“This accurately demonstrates our commitment to our clients and the fact that they can now have one company servicing all their global security needs. The new logo better represents our agility and comprehensive service offering.” adds Rowan.

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