Securitas presents new global brand identity as it updates company logo and tagline

March 12, 2021

Securitas, a global intelligent protective services partner, has launched a major update to its global brand identity and positioning.

Headlined by the tagline, ‘See a different world’, the new brand – which also sees the first major update to the company’s logo since 1972 – highlights the company’s human and progressive approach to security and the positive impact of its innovation and technology.

New Securitas brand

Delivering an original tone of voice, visual identity and a positive, proactive storytelling agenda, the new branding will be visible on Securitas’ personnel uniforms, vehicles, equipment and facilities, as well as the company’s digital tools and online channels. The brand will be rolled out gradually across the company’s worldwide operations.

Magnus Ahlqvist, President and CEO, Securitas, remarked: “Our new brand shows the world who we are and where we’re going. It builds on Securitas’ proud heritage and values of integrity, vigilance and helpfulness, and focuses on our unique people and high-impact technology.

“We work with many of the world’s most recognisable companies, and our new identity makes it clear how we can help create a more sustainable and inclusive future together with our clients and partners. It will open even more doors for our business and accelerate our strategy execution.”

Shaun Kennedy, Country President, Securitas UK, added: “At a UK level this is an exciting opportunity to differentiate ourselves as a world leading organisation, showing our commitment to the future with a significant step change and approach. 

“We aim to transform the Security industry in the UK and our new brand identity and positioning are key steps in our strategy for progressive business growth in 2021 and beyond.”

To find out more about Securitas’ new global brand identity, visit: https://www.securitas.uk.com/

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