The SmartWater Group announces Baba Devani as new CEO

April 28, 2022

The SmartWater Group has announced the appointment of Baba Devani as Chief Executive Officer. Devani becomes the first externally appointed CEO in The SmartWater Group’s near thirty-year history.

The SmartWater Group comprises a broad portfolio of integrated security solutions that enable customers to predict, prevent and detect criminal activities. In addition to the traceable, forensic marking liquid for which the company first became known, its capabilities span real-time crime analysis, rapidly deployable video surveillance and solutions for access control and intruder detection. With operations in the UK and Europe, it services hundreds of clients in sectors spanning critical infrastructure, construction, retail, leisure and hospitality, transportation and industry.

Backed by the SmartWater Group’s majority shareholder Freshstream, and a refreshed senior leadership team, Devani will be responsible for driving the continued strategic growth and geographical expansion of the business. Previously the CEO of Survitec Marine, a global leader in critical safety equipment, he brings more than 25 years of experience in critical business services and has held leadership positions at organisations including Berendsen, British Airways and Babcock International.

Devani commented: “I was immediately drawn to the SmartWater Group because of its excellent reputation and the unparalleled levels of knowledge and customer focus that exist within the business. I’m passionate about leading a business whose growth is achieved through providing peace of mind to our customers and communities.”

Andrew Tyler, Chairman of the SmartWater Group added: “We’re very much looking forward to see how he seizes upon the opportunities that lie ahead to expand our geographic reach, further develop our offering and serve our customers better and faster.”

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