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Westcoast and AppGuard to distribute malware disruption technology to UK markets

February 24, 2021

Westcoast Limited – a UK distributor of IT products and services – have recently announced a distribution agreement with AppGuard, a global endpoint security provider.

The agreement – which will see Westcoast distribute AppGuard’s malware disruption technology in the UK and throughout Northern Europe – expands the company’s commitment to enabling Westcoast’s resellers and their customers to better defend against cyber-attacks – this is done by protecting endpoints from being compromised by malware.

Steve Smith, Head of Westcoast Cyber, remarked: “Westcoast is committed to finding compelling, differentiated cyber security products.

“Companies are tired of investing in failing, legacy solutions. AppGuard provides a unique, proactive approach to prevent security breaches by applying Zero Trust within the endpoint. Westcoast, like AppGuard, is committed to delivering advanced endpoint protection without relying on known signatures or patterns to identify good from bad files.

“By proactively disrupting malware from executing, AppGuard enables businesses to do what they need to do, while preventing malware from doing what it wants to do.”

“Our distribution agreement with Westcoast is another milestone in our channel strategy and will provide us unrivalled opportunities to grow our business in the region, and will afford customers in the region greater protections from cyberattacks,” added Chuck Sackley, Executive Vice President of Global Market and Business Development at AppGuard, Inc.

“Westcoast’s expertise in the cyber security space, extended reach, and aggressive pursuit of excellence in servicing its customers, will allow us to aggressively accelerate growth opportunities in the region,” said Maitland Muse, Executive Vice President, Channels and Strategic Alliances at AppGuard, Inc. “We look forward to working with Westcoast, its partners and their customers to proactively protect against today’s advanced malware threats.”

Read the full press release here.

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